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Board Retailers Association + Heartland Retail POS

Serving the unique needs of the board retail industry.


Board Retailers Association (BRA), a nonprofit trade association, represents board specialty retailers in every region of the United States including Alaska and Hawaii. The Association serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives and others

Have questions about how Heartland Retail can support your board sport store?


The name Board Retailers Association reflects the multidimensional aspect that most retailers in our industry have. Retailers that promote surfboarding, skateboarding, snowboarding, SUPing, wakeboarding, skimboarding, kiteboarding or windsurfing all share a central theme as board specialty retailers. BRA organizes and expresses the views and concerns of independent board sport retailers in an effort to help promote our industry and support the board sports specialty retailer.

BRA provides the resources that keep specialty retailers competitive and profitable. This goal is in part achieved through the identification of ways to help lower the day-to-day costs of doing business, to increase profit margins and to create more remarkable customer experiences.

"Consolidating the voices, experiences and visions of board specialty retailers."

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Everything you need to drive your retail business.


Order Management

Distributed order management allows you to optimize inventory across all channels in real time, reaching customers where and how they shop and boosting efficiency.


Inventory Management

Transfers. Cycle counts. Point-in-time inventory values. Know exactly how much you own across stores and channels in real time, ultimately increasing sell-through and margin.


Customer Management

Encourage loyalty and empower your staff to engage every customer personally through data-rich clienteling dashboards and best-in-class marketing integrations.


Purchasing & Receiving

Build customized purchase orders that suit your business, use key features to enforce accuracy when shipments are received and view real-time alerts right on your dashboard.


Powerful Reporting

Use custom fields to collect the data most relevant to your business. Stay agile, pivot quickly and gain a competitive edge with custom reports and data-driven insight.


Designed for Growth

Whether you are expanding to multiple stores or adding e-commerce, Heartland Retail's flexible POS platform was designed to scale alongside your retail business.


Make It Your Own

Heartland Retail's custom fields and reports allow you to track any data you want. Plus, with our open API, developers can easily build custom apps or integrations.


Bring Your Data With You

It's easy to migrate your historical data from your previous POS system into Heartland Retail. Easily upload the data yourself, or let us do the work for you.


No Upgrades

With Heartland Retail's cloud-based Retail Management Platform, you're always up to date with the latest features. No more painful and expensive upgrades.